During April and May, Meals On Wheels of Stark & Wayne Counties invited a number of communications and marketing professionals in the area to participate in two strategic brainstorming sessions at our administrative office building in Massillon, Ohio.
Ten marketing pros from the region attended a luncheon meeting on Thursday, April 2. Present were: Mike Boyd, co-owner of Creative Source in Jackson Township; Brian Bradway, owner of Bradway Creative in Alliance; Brian Brinkman, owner of OnTheBrink Creative in Canton; Leslee Dennis, corporate communications assistant at Aultman Health Foundation in Canton; Bob Isenberg, creative director at WRL Advertising in Jackson Township; Aron Kitzmiller, marketing manager at Westfield Belden Village in Jackson Township; Cheryl Molnar, art director at WRL Advertising; Jeff Semple, president of NexGen Sales & Consulting in Canton; Suzie Thomas, director of university relations at Malone University in Canton; and Keeven White, CEO of WhiteSpace Creative in Akron.
CEO Teresa Barry opened the meeting with an overview of the agency and the challenges being faced by meals programs across the country, particularly in the area of attracting and retaining clients. PR Administrator Tom Delamater then led the group through a wide-open discussion of marketing strategies that could be employed by Meals On Wheels, with a focus on keeping costs as low as possible due to current budget constraints.
A comprehensive list of ideas and topics was compiled and distributed by email after the meeting, and participants gave further input based on the list. A follow up breakfast meeting took place on Wednesday, May 27 to review the material and establish some tactics for our staff to use in marketing the agency and its services.
One suggestion was to take advantage of social networking. In addition to our own blog, we have established a presence on Facebook and Twitter, and will begin producing brief videos and posting them on YouTube. There were several other valuable recommendations made that we intend to implement in the weeks and months ahead.
We’re grateful that so many skilled PR and advertising professionals were willing to donate their time to help us as we chart a course for the future -- particularly in these difficult economic times.
Ten marketing pros from the region attended a luncheon meeting on Thursday, April 2. Present were: Mike Boyd, co-owner of Creative Source in Jackson Township; Brian Bradway, owner of Bradway Creative in Alliance; Brian Brinkman, owner of OnTheBrink Creative in Canton; Leslee Dennis, corporate communications assistant at Aultman Health Foundation in Canton; Bob Isenberg, creative director at WRL Advertising in Jackson Township; Aron Kitzmiller, marketing manager at Westfield Belden Village in Jackson Township; Cheryl Molnar, art director at WRL Advertising; Jeff Semple, president of NexGen Sales & Consulting in Canton; Suzie Thomas, director of university relations at Malone University in Canton; and Keeven White, CEO of WhiteSpace Creative in Akron.CEO Teresa Barry opened the meeting with an overview of the agency and the challenges being faced by meals programs across the country, particularly in the area of attracting and retaining clients. PR Administrator Tom Delamater then led the group through a wide-open discussion of marketing strategies that could be employed by Meals On Wheels, with a focus on keeping costs as low as possible due to current budget constraints.
A comprehensive list of ideas and topics was compiled and distributed by email after the meeting, and participants gave further input based on the list. A follow up breakfast meeting took place on Wednesday, May 27 to review the material and establish some tactics for our staff to use in marketing the agency and its services.
One suggestion was to take advantage of social networking. In addition to our own blog, we have established a presence on Facebook and Twitter, and will begin producing brief videos and posting them on YouTube. There were several other valuable recommendations made that we intend to implement in the weeks and months ahead.
We’re grateful that so many skilled PR and advertising professionals were willing to donate their time to help us as we chart a course for the future -- particularly in these difficult economic times.
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